Local Businesses Are Different
Two things are fundamentally different about online marketing for local businesses.
The Good
The good part is that it is easier to build trust and gain authority because you personally know the community you’re serving. There’s also less competition, making marketing easier and less expensive than marketing national brands.
The Bad
The bad part is that your audience is smaller and harder to reach. National brands can focus on a single platform like Facebook and get all the leads they can handle. As a local business owner, not everyone in your community is on Facebook all the time. So, you need to tap into multiple lead sources simultaneously.
How It Works
More Clicks
To get more clicks, you need two things; visibility and authority. In addition to an authoritative website, you also need to be well represented on social media and in a variety of online business directories. Eye-catching branding will capture attention, and our fully-managed system for collecting customer reviews will build social proof and authority. That's why you get (a lot) more clicks.
More Clients
Ultimately the goal is to fill your calendar. So, we streamline the process of onboarding new clients. Whether it’s messaging you directly from your Google Business Profile, responding to an offer in an email, or booking an appointment on your website, we make it easy and seamless for people to work with you. That’s why you get more clients.
More Leads
Thanks to your authority and social proof, a lot of people will be ready to work with you on the first click. But we don’t want to lose the people who are interested but not quite ready to get on your calendar. The lead magnets we develop for you will allow us to capture their email addresses so we can nurture those leads even after they leave your website. Whether they’re ready now or later, we’ve got you covered. That’s why you get more leads.
We Offer More Than Web Design & More Than SEO.
We are 100% dedicated to helping our clients achieve their objectives & have developed a framework for success. To help you gain greater visibility & tell the right story to the right person at the right time.
Brand Storytelling
Tell your story from your customer’s perspective to create greater value.
The Buyer's Journey
Map out your customer’s journey so we can give them the information they need.
Customer Feedback
Using proven online reputation management techniques we’ll help you close new business.
About Me
My name is Les Proctor, and I founded Nicheworks specifically to help business professionals land local clients without feeling like they're gambling their money with garden-variety web agencies.
I’ve spent over 17 years refining our proprietary three-step system that meets the unique needs of local business owners. If you want to (1) increase your visibility (2) build trust, and (3) differentiate your business from the competition, even if they’ve been around longer than you have, this is for you.
As a business owner myself, I know that it is important to get fast results. I also know that you don’t have the time to worry about figuring out what to say on your website, what to share on social media, and how to leverage all the latest online marketing trends. So, we take care of everything for you.
You do your thing; we’ll bring the clients.
Who Is This For?
Nicheworks is an invitation-only platform. We work with business owners with the following traits:
- Quality:
You have to provide high-quality service. - Responsiveness:
You must respond promptly to the leads we send you. - Integrity:
We hold ourselves to the highest standards of honesty and integrity and expect the same from our clients.
Our proprietary lead generation system is for local professionals, including:
- Coaches & Professional Service Providers
- Custom Home Builders
- Handymen & Trades (Electricians, Plumbers, etc.)
- Real Estate Agents
- Photographers & Videographers
- Health & Wellness Centers
- Salons & Barber Shops
- Chiropractors & Naturopaths
- Gyms, Karate Studios & Personal Trainers
- Restaurants, Brew Pubs & Caterers
…and other businesses that serve customers in our local community with awesome products and services.
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