People love to talk about themselves. A study conducted from The National Academy of Sciences¹ proves it. People love sharing personal information—not just at social gatherings, but everywhere.
It’s estimated that 80% of the dialogue on Facebook is “all about me, all of the time.”
Disclosing Information About The Self
The study was called: “Disclosing information about the self is intrinsically rewarding.¹”
This study examines the how your synapses fire on all cylinders when you’re talking about yourself.
The researchers used magnetic resonance imaging (MRI) to examine activity in the brain regions associated with reward: the nucleus accumbens (NAcc) and the ventral tegmental (VT) areas.
They discovered sharing even the most trivial facts triggers the same brain circuits as cocaine, food, and sex…, it’s no wonder Facebook and Twitter are so popular!
The Biggest Mistake Marketers Make
Marketers are people. And as such, they like to—surprise!—talk about themselves. And since they’re they’re getting paid to promote their companies, the companies they work for.
Their websites and social media feeds are filled with “all about my company, all of the time.”
Sound familiar? By doing this, they’re making a mistake—but it’s still not the biggest mistake.
What’s the biggest mistake, you ask?
They’re passing up an opportunity to use their ears in proportion to their mouth, and to give others the chance to talk about themselves!
If people love to talk about themselves, the marketer’s job is to let them!
Don’t You Love People Who Listen?
To be successful, all we need to do is explain (1) what we to help solve our customers’ problems (2) meet them with empathy and authority, and (3) give them the opportunity to share.
It’s as easy as: “You’re in pain. I feel your pain. How can I can help?”
What do people say about good listeners? “Oh my gosh, he’s the nicest guy!”
Acknowledge your customers…
Then let them talk.
Do you agree / disagree? How do you feel when all someone does is talk about themselves? Share your thoughts below.
(1) Tamir DI and Mitchell JP. “Disclosing information about the self is intrinsically rewarding.” May 22, 2012. https://www.ncbi.nlm.nih.gov/pubmed/22566617