Analytics

If you've ever paid for SEO or a website and had no idea whether it was doing anything, that's not your fault. It's a setup problem. Most agencies launch a site, hand over a login, and disappear — leaving you with no way to know if a single person found you through Google, called from your website, or filled out your contact form. That changes when your tracking is actually … [Read more...] about You can’t improve what you don’t measure — and most small business websites aren’t measuring anything useful