Stop aiming for website perfection. Build a minimum viable website, and perfect it over time The ultimate goal of your website is to get people to know, like, and trust you–as quickly as possible. It’s the copywriter’s job, the web designer’s job, and ultimately the website owner’s job to ensure that happens. How Do You Create A […]

Most websites are too company-centric. Let me explain… The biggest mistake most businesses make with their websites is they talk about themselves too much. Their product, their solutions, blah-blah-blah… they’re making themselves, the history of their company, their philosophy, their puffed-up selves the hero of the story. It’s egocentric. It’s boring. Customers don’t give a flip about you until you’ve gotten […]

Have you fallen into the: “You need to write a business plan trap“? Forget the business plan. Use a business model canvas instead. The Business Model Canvas is a strategic management tool. It’s a lean startup template for developing new business models, or documenting existing business models (which is the foundation for continual improvement). The business model canvas […]