The catchy tagline. The beautiful website. A Facebook page with tons of engagement and followers. It means nothing if you don’t have a sales process that helps you generate a lead, and turn the lead into a customer. The Small Business Administration says that 1 of 2 businesses fail in the first two years. Do you want to know why? They put too much energy into marketing and … [Read more...] about If You Don’t Have A Sales Process, Marketing Won’t Help!
Marketing
Is Your Website A Liability Or An Asset?
When you think of your website, do you think of it as a liability or as an asset? The truth is—a website can be a liability or an asset depending on how you look at it. The role it plays in your sales and marketing success is directly impacted by your thinking. Small business owners with a “website as asset” mindset understand that every touchpoint with their … [Read more...] about Is Your Website A Liability Or An Asset?
Remarketing 101: Get Visitors Back To Your Site
Are you ready for a little Remarketing 101? If you're responsible for generating leads and sales, this is something you should know because remarketing gives you more bang for your marketing buck. Have you ever been searching for something, you come across a website that looks interesting, but then you get distracted and close the browser window -- only to find that you are … [Read more...] about Remarketing 101: Get Visitors Back To Your Site
How To Use LinkedIn To Boost Leads & Sales
Is LinkedIn a big waste of time? Or can it be used to drive leads and sales for your business? Many people view LinkedIn as a great way to meet new people, network, and stay in touch with associates. Others view it was a waste time. And that becomes a self-fulfilling prophecy. But if you know how to use it, you can use LinkedIn to guide your prospective customer along … [Read more...] about How To Use LinkedIn To Boost Leads & Sales
Does Your Website Pass “The Coffee Shop Test”?
If you want to create a website that really works, make sure it passes the coffee shop test. I spend a lot of time in coffee shops. Meeting with clients. We drink coffee. We talk. And we look at their websites. After working with small business owners for 15+ years, I've evaluated hundreds of websites. What I've discovered is that 80% of them are too complicated. … [Read more...] about Does Your Website Pass “The Coffee Shop Test”?