The catchy tagline. The beautiful website. A Facebook page with tons of engagement and followers. It means nothing if you don’t have a sales process that helps you generate a lead, and turn the lead into a customer. The Small Business Administration says that 1 of 2 businesses fail in the first two years. Do […]

When you think of your website, do you think of it as a liability or as an asset? The truth is—a website can be a liability or an asset depending on how you look at it. The role it plays in your sales and marketing success is directly impacted by your thinking.   Small business […]

Are you ready for a little Remarketing 101? If you’re responsible for generating leads and sales, this is something you should know because remarketing gives you more bang for your marketing buck. Have you ever been searching for something, you come across a website that looks interesting, but then you get distracted and close the browser window — only […]

Is LinkedIn a big waste of time? Or can it be used to drive leads and sales for your business? Many people view LinkedIn as a great way to meet new people, network, and stay in touch with associates. Others view it was a waste time. And that becomes a self-fulfilling prophecy. But if you […]

If you want to create a website that really works, make sure it passes the coffee shop test. I spend a lot of time in coffee shops. Meeting with clients. We drink coffee. We talk. And we look at their websites. After working with small business owners for 15+ years, I’ve evaluated hundreds of websites. What I’ve […]