The Entrepreneur’s Guide To Getting Customers Without Networking Or Cold-calling
Congratulations. What I’m going to show you will make your life a lot easier, and put you in control of your business. So you can spend more time working on your business, not in it!
This page will lift the veil on how it’s really done. To transform your static website into a lead generating machine. To make it work you need (1) a Lead Magnet, (2) a Minimum Viable Website that is built using (3) a Customer Attraction System.
(1) Your Lead Magnet
One of the most important elements of your lead generation program is your Lead Magnet. Something helps your perfect customer solve an immediate problem, and position you as the expert who can help them.
So How Do You Create A Lead Magnet That Attracts Your Perfect Buyer? Remember O-P-T-I-N
O – One Problem. It needs to solve one problem that’s part of a bigger picture.
P – Positioning. Positions you as the expert.
T – Time Friendly. Keep it short. Consumable in 4-5 minutes.
I – Incomplete. Explain how it works, and how it fits into the bigger picture, so they see they depend on you to get it done.
N – Next Step. Includes a next step that moves the sales process along, for example: “Book a Strategy Call” or “Sign Up Now!”
Free Guides, Cheat Sheets, and Templates work best, because they’re are easy to create and consume.
How To Title Your Lead Magnet
The [Your Perfect Customer’s Title] [Free Guide, Cheat Sheet]to [Solving A Specific Problem] without [Something they really hate]
You’ll see that the Lead Magnet is just one part of my Website Cheat Sheet below. It contains 40+ elements that will help you transform your static website into a lead-generating machine.
(2) A Minimum Viable Website
This graphic illustrates everything you could add to your website. If you did just half of them you’d rise above your competition. But it’s critical to use the 7 Creative Essentials Of a Minimum Viable Website: A headline, a subhead, body copy that tells your story from your customer’s perspective, a brief overview of your products and services, a lead magnet, a call to action, and a few testimonials. It’s important to meet your prospective customer where they are, affirm what they’re thinking and feeling, demonstrate both empathy and authority, and then show them how you’ll help them get from Point A to Point B. Seems simple. But a lot of time and organization goes into helping you make it as simple as it can be. I accomplish this by developing a customer attraction system for every website I create.
(3) Customer Attraction System
We build the Minimum Viable Website using a Customer Attraction System, where in Phase 1, we build the foundation…, in phase 2, we build your presence, and phase 3 we promote it. Every step is critical, to build a website that really works. To give yourself every opportunity to succeed. Once it’s implemented you can scale leads up or down as your business requires.
The goal of all this work is to help you ascend the staircase of lead generation success. Where you are in control of where you are taking your business.
So that’s the overview of what’s required to build a website that will help you get new customers without networking or cold-calling.
Now I’d like to invite you to schedule a Strategy Session so I can understand your business challenges and goals. You’ll get clarity and value from the call, whether you hire me or not!