Customer lifetime value (LTV) is the measurement of the total net profit a company makes from an average customer over a given period of time, usually 3 years.
While you can always increase LTV by making your customer happy and retaining them longer, the best way is to create a value ladder when you’re doing you’re defining your offering.
With a value ladder, you map out your product or service visually in ascending order of value and price.
It helps you plan and cater to your customer’s needs every step of the way as you take them from where they are now to where you want to take them.
At the very bottom of the value ladder, you create free a lead magnet your visitors can download in exchange for their email address.
As clients ascend the ladder, the value level increases, as does their investment.
Creating a value ladder is just one part of the marketing funnel automation service that I offer my clients.
As part of my Customer Attraction System, I go through a nine step process that takes you from a drought (hurting for leads) to growth (where you get as many leads as you need).
I have built a PROVEN model with a very SPECIFIC framework to get you from here to there. It’s designed to take you from DROUGHT to GROWTH in three steps: Building Your Foundation, Creating Your Presence, and then Promoting Your Offer.
- Define Your Perfect Customer
- Create A Million Dollar Message
- Create A Value Ladder (a path for upselling customers to higher and higher levels of profit)
- Build A Customer Attraction System (Optin Lead Magnet)
- Build A Multichannel Sales Funnel
- Convert Your Website Into A Lead Generating Machine
- Promote Your Offer to Your Perfect Customer Via Social Advertising (on Facebook or Linkedin. Choose one channel get good at one channel)
- Increase Visibility of Your Website by Targeting the Correct Keyphrases
- Build Positive Ratings and Review online, and get our customers to help our prospects know like and trust us faster
It’s a story of transformation, from anonymous to intimate, from a commodity to a necessity, from low margin to highly profitable… By following this system you’re able to achieve higher revenues and higher levels of profitability. All by helping your customer get from Point A to Point B, which is entirely under your control.
If you’re interested in getting 2x, 3x, 4x more leads, converting more customers, and increasing sales in the next 60 Days with zero tech overwhelm or outrageous agency prices, schedule a free consultation with me today.
What you get with the free consultation:
I will look at your website and other marketing assets prior to the call. So I’ll have a good understanding of where you are right now. Then I’d like to use the call to learn more about your objectives for the coming months and year. At the conclusion I’ll offer you a few ideas you can use to improve your marketing. Followed up with a concise report of my research, our conversation, and my recommendations.