If you've ever paid for SEO or a website and had no idea whether it was doing anything, that's not your fault. It's a setup problem. Most agencies launch a site, hand over a login, and disappear — leaving you with no way to know if a single person found you through Google, called from your website, or filled out your contact form. That changes when your tracking is actually … [Read more...] about You can’t improve what you don’t measure — and most small business websites aren’t measuring anything useful
How to get found on Google Maps when local customers are searching for you
Your Google Business Profile is your most valuable free asset When someone searches "plumber near me" or "best HVAC in [your city]," Google Maps results appear before organic website listings. That map pack — those three businesses with the pin icons — gets the majority of the clicks. If your Google Business Profile is incomplete, inconsistent, or simply neglected, you're … [Read more...] about How to get found on Google Maps when local customers are searching for you
7 Creative Essentials Of A Minimum Viable Website
Stop aiming for website perfection. Build a minimum viable website, and perfect it over time The ultimate goal of your website is to get people to know, like, and trust you–as quickly as possible. It’s the copywriter’s job, the web designer’s job, and ultimately the website owner’s job to ensure that happens. How Do You Create A Minimum Viable Website? To convert browsers … [Read more...] about 7 Creative Essentials Of A Minimum Viable Website
If You Don’t Have A Sales Process, Marketing Won’t Help!
The catchy tagline. The beautiful website. A Facebook page with tons of engagement and followers. It means nothing if you don’t have a sales process that helps you generate a lead, and turn the lead into a customer. The Small Business Administration says that 1 of 2 businesses fail in the first two years. Do you want to know why? They put too much energy into marketing and … [Read more...] about If You Don’t Have A Sales Process, Marketing Won’t Help!
Is Your Website A Liability Or An Asset?
When you think of your website, do you think of it as a liability or as an asset? The truth is—a website can be a liability or an asset depending on how you look at it. The role it plays in your sales and marketing success is directly impacted by your thinking. Small business owners with a “website as asset” mindset understand that every touchpoint with their … [Read more...] about Is Your Website A Liability Or An Asset?
Failure Is The Opportunity To Begin Again…
"Failure Is The Opportunity To Begin Again... More Intelligently." ~ Henry Ford Failure in business can be defined many ways. Maybe a product or service didn’t work, or the original idea wasn’t good enough. There are plenty of reasons to give up, as Seth Godin points out. If you're an entrepreneur, over time, your ears become deafened to the siren call of a normal … [Read more...] about Failure Is The Opportunity To Begin Again…