Stop aiming for website perfection. Build a minimum viable website, and perfect it over time The ultimate goal of your website is to get people to know, like, and trust you–as quickly as possible. It’s the copywriter’s job, the web designer’s job, and ultimately the website owner’s job to ensure that happens. How Do You Create A […]
The catchy tagline. The beautiful website. A Facebook page with tons of engagement and followers. It means nothing if you don’t have a sales process that helps you generate a lead, and turn the lead into a customer. The Small Business Administration says that 1 of 2 businesses fail in the first two years. Do […]
When you think of your website, do you think of it as a liability or as an asset? The truth is—a website can be a liability or an asset depending on how you look at it. The role it plays in your sales and marketing success is directly impacted by your thinking. Small business […]
“Failure Is The Opportunity To Begin Again… More Intelligently.” ~ Henry Ford Failure in business can be defined many ways. Maybe a product or service didn’t work, or the original idea wasn’t good enough. There are plenty of reasons to give up, as Seth Godin points out. If you’re an entrepreneur, over time, your ears become deafened to the siren […]
Most websites are too company-centric. Let me explain… The biggest mistake most businesses make with their websites is they talk about themselves too much. Their product, their solutions, blah-blah-blah… they’re making themselves, the history of their company, their philosophy, their puffed-up selves the hero of the story. It’s egocentric. It’s boring. Customers don’t give a flip about you until you’ve gotten […]
Have you fallen into the: “You need to write a business plan trap“? Forget the business plan. Use a business model canvas instead. The Business Model Canvas is a strategic management tool. It’s a lean startup template for developing new business models, or documenting existing business models (which is the foundation for continual improvement). The business model canvas […]
Are you ready for a little Remarketing 101? If you’re responsible for generating leads and sales, this is something you should know because remarketing gives you more bang for your marketing buck. Have you ever been searching for something, you come across a website that looks interesting, but then you get distracted and close the browser window — only […]
Is LinkedIn a big waste of time? Or can it be used to drive leads and sales for your business? Many people view LinkedIn as a great way to meet new people, network, and stay in touch with associates. Others view it was a waste time. And that becomes a self-fulfilling prophecy. But if you […]
If you want to create a website that really works, make sure it passes the coffee shop test. I spend a lot of time in coffee shops. Meeting with clients. We drink coffee. We talk. And we look at their websites. After working with small business owners for 15+ years, I’ve evaluated hundreds of websites. What I’ve […]
Everyone Makes Mistakes. It’s a normal part of learning and growing. Here Are The 9 Biggest Website Mistakes (And How to Fix ‘Em). Most CEOs just want results. And they’re disappointed when they don’t get them. But I find it curious when they complain, and then they don’t go anything to fix the problem. Sometime’s they’re […]