Many people think of digital marketing as 'one and done.' This myth is perpetuated by consultants who go for the easy sale, and fail to educate their clients about everything that's required to create success. There are certainly aspects of marketing that are one-time investments. But if you want to produce results, it's an ongoing process. The most important … [Read more...] about Overcoming Constraints Is The Key To Success
Every business owner wants a website that works for them around the clock. Instead, all they get is a poorly designed website, and lots of excuses. It's frustrating! I understand, and have a plan to help. I have been building websites for 15+ years, and know what works and what doesn't. If you've been frustrated, there is hope for a better website. … [Read more...] about How To Build A Website That Really Works
People love to talk about themselves. A study conducted from The National Academy of Sciences¹ proves it. People love sharing personal information—not just at social gatherings, but everywhere. It's estimated that 80% of the dialogue on Facebook is "all about me, all of the time." Disclosing Information About The Self The study was called: "Disclosing information … [Read more...] about The Biggest Mistake Marketers Make (And How To Fix It)
♥ It's astonishing all the people I meet who view marketing as 'one and done.' Probably from watching too many Ronco Chicken Rotissery infomercials on late night TV. Do you remember Ron Popeil (he also created the pocket fisherman)? He made everything seem so easy. Ron Popeil: "And, if you followed all the instructional materials, you can..." Audience: "...Set it and … [Read more...] about The Most Important Ingredient In Any Marketing Program
When you think of your website, do you think of it as a liability or as an asset? The truth is—a website can be a liability or an asset depending on how you look at it. The role it plays in your sales and marketing success is directly impacted by your thinking. Small business owners with a “website as asset” mindset understand that every touchpoint with their … [Read more...] about Is Your Website A Liability Or An Asset?