The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It’s a visual chart that helps you better organize your strategic thinking about your value proposition, infrastructure, customers, and finances.
If you’re launching a startup, looking to re-invigorate your brand, or launching a new product, this is the best way to do it. You create a business model canvas, get out of the office and test your assumptions, get feedback, and pivot until you find your product/market fit.
The deliverable to you is an initial business model canvas, a 1-page business plan, and a proposal to align your marketing budget with your strategic objectives. *This can be applied toward your first continuation project*.