Visibility
-
- Websites
- Logos and branding
- Photography and video
- Copywriting/Content Creation
- Google Business Profile setup
- Business directory listings and citations
- Social media channel creation
- Repost reputation management reviews on other social media platforms
- Organic SEO (on-site, off-site, technical)
- Keyword research
- Blogging
- Paid traffic (Google ads, Paid promotions through niche directories)
- Google Local Service Ads
Authority
-
- Reputation management funnels (see Local Lead Masters)
- Responding to reviews
- Responding to service recovery form submissions
- Reputation management QR codes on business cards, table tents
- Reputation management links in email signatures, invoices, website footer, etc.
- Posting to Google Business Profile (gallery of work)
- Monthly reports on the results
- Reposting reviews on social media
- Client video testimonials
- Meet the owner videos
Lead Capture
-
- Set up MailerLite accounts
- Develop lead magnets
- Add contacts to groups based on the lead magnet
Lead Nurturing
-
- Develop email drip sequences of each category of lead magnet
- Emails should drive people to book an appointment
Client Onboarding
Before Becoming A Client
-
- Online calendar linked to Google Calendar (Calendly)
- Enable and monitor messaging through Google Business Profile
- Enable and monitor messaging through Facebook Messenger
- Install and monitor live chat on website
- Jobber - service scheduling software with lots of awesome features
- Pre-faming email sequence (email drip before the scheduled call/appointment)
After Becoming A Client
-
- Intro/Welcome/Orientation
- Progress calendar (schedule of needs to be done)
- Help desk
- Appointment reminders (email/sms)