Are you looking around for ways to improve your website? If so, you’re in the right place!
Have you optimized your website to improve results recently? Do you know where to start? If you answered “no” to either of these questions, then we’re here to help.
In this post we’re going to outline the 12 ways to improve a website for better lead & sales conversions. We will show you where to focus your efforts to make the greatest impact on your website’s performance.
12 Ways to Improve Your Website
I should preface this with a disclaimer that these are recommendations based on my experience across hundreds of websites I’ve worked on. Results will vary from site to site.
Without further ado, here are 12 Ways To Improve Your Website:
1. Define a clear objective
If you don’t know where you’re going, any road will get you there. It’s best to define a clear objective. Do you want more subscribers? More leads? Sales?
What’s the objective for your website?
2. Create a lead magnet
A lead magnet (noun) is an irresistible bribe offering a big benefit to a prospect in exchange for their contact information.The goal of the lead magnet is to maximize the number of targeted leads at the top of your marketing funnel.
Do you have a lead magnet?
3. Be mindful of usability
In Steve Krug’s Don’t Make Me Think, Steve points out, the first law of usability is that the user shouldn’t have to think about anything when they land on your website for the first time. This relates to all aspects of the design–from the positioning of the logo and navigation, to the content and the way that it’s written.
When you’re creating a website […], get rid of the question marks.
So, does your website have any question marks?
4. Update your web design
You’ve got 5 seconds (if not less) to impress a visitor enough to keep them on your website. If your website is slow, ugly, or thin on content–then your visitors will leave. You’re a click away from oblivion. Make sure that you capitalize on each opportunity by using a clean, professional website that reflects the value you offer your customers.
Does your website accurately reflect your business?
5. Switch to WordPress
It’s no secret that I’m a huge fan of WordPress.org. I build all my websites on it, and most of my clients’ sites as well. Why? In short, WordPress works.
In short, WordPress works.
Google loves WordPress sites as much as I love building them and updating them. Ease of use, extensibility, and the huge community that supports it make WordPress the go-to choice.
Is your website built on WordPress?
6. Use A Responsive Theme
50% of web searches are from smart phones. It’s important that your website that renders on PCs, Laptops, Tablets, and Smartphones. Google favors sites that are mobile-friendly.
Is your website responsive?
7. Get rid of flash use jQuery instead
Before he died, Steve Jobs said “Flash is dead.” It doesn’t work on mobile devices, and it takes way too long to load on regular computers. So you should get rid of it. jQuery offers many of the same benefits of flash animations and it is much lighter, more user-friendly and can be viewed on all mobile devices.
8. Showcase one call to action
A call to action is the button you want your users to click on when they land on your web page. Usually they’re a link to a download, a signup, or sale.
In The Big Red Fez (How To Make Any Website Better), Seth Godin calls them bananas and your users are the monkeys. The objective is for the monkey to find the banana in less than 3 seconds (before they give up and leave). “Force yourself to design each and every page with one and only one primary objective. That’s the banana. Make it big. Make it blue (or red). Make it obvious.”
Do you have one call to action?
9. Simplify your user interface
The more options you give visitors to click around your website, the less likely they are to convert. Simplify your website by removing links that don’t move the customer forward toward the desired objective. Use drop-down menus to neatly structure and organize any pages that provide more detail. Think signposts to more information.
Do you have fewer options to guide your customer along a path?
10. Speed up your website
If your website loads in more than 2 seconds you’re being penalized by Google’s Panda algorithm. Go to GT Metrix, and run a test. It’ll tell you what you need to do to speed up your website.
One of the things I do is to implement a CDN (content delivery network) like CloudFlare to speed up the load time and experience for your users. It has a number of other benefits like protecting from hackers and DDOS (Denial of Service) attacks.
Does your website load in 2 seconds or less?
11. Optimize your content for the search engines
Before start creating a bunch of new content for your website, optimize what you’ve got first. Audit your existing content and implement some simple on-page optimization. This can include anchor-text that links web pages to one another, using header tags, adding alt tags to your images, and writing custom meta descriptions for each page.
Are your pages optimized for the search engines?
12. Make your contact information easy to find
Sometimes people just want to pick up the phone, visit you in person, or send you an email. Your phone number should be in a mobile-friendly format at the very top of your page. Make it easy for people to get a hold of you.
Is your contact information easy to find?
Bonus: Measure the results!
Why is it that so few companies measure their results? Google Analytics is Free. WordPress Stats is free. Increasingly, your company website is the focal point through which you can measure the results of your marketing. Each of these tools provides great insights that will help you improve your traffic, leads and sales.
Are you measuring your results?
Successful Websites Happen Here
There you go! 12 actionable items that you, or your web developer, can get started on now to improve your website. Some of this may seem a bit overwhelming, but if you check these items off your list, you’ll have a great website before you know it. If I’ve lost you, but you know your website needs help, then I encourage you to take advantage of my free, no cost, no obligation Website Analysis offer.