Email marketing is a great way to communicate with your subscribers. But, if you’re not careful, your email can miss its mark, and end up in a spam folder instead of an inbox.
Email authentication is highly technical and somewhat confusing. Even the most experienced security professionals need help when it comes to the setup.
Explaining it to non-technical colleagues can be a challenge.
So I’m going to break it down for you. It’s important to set up SPF and DKIM on your domain for your website and other marketing applications. If you don’t have SPF and DKIM set up on your domain, it’s likely that your emails will end up in your subscribers’ spam folders.
Why SPF and DKIM?
SPF and DKIM prevents email spoofing. Email spoofing happens when spammers send email that looks like it’s coming from your email address. Spammers spoof your address to make it more likely that recipients will open their spam emails, less likely that messages will be marked as spam, and more difficult to find the spam source.
SPF (Sender Policy Framework) is a DNS text entry record which shows Gateway Servers that you’ve given explicit permission to send mail from a specific domain.
DKIM (DomainKeys Identified Mail) certifies the content of the messages is trustworthy, meaning it’s the same message it was when it left the mail server. Again, it requires a DNS entry with a public DKIM key which will be used on the receiving end to verify that the message’s signature is correct.
SPF and DKIM can directly improve your email deliverability, but it’s important that it’s set up correctly.
If you’ve had people tell you they’re not getting your emails, or that your email went to their spam folder. You just need this quick fix. Let me know if I can help.